BE MINE, VALENTINE

Christmas is over, but before the merchandise was even put away, the aisles in stores were filled with items for Valentines Day. I'm not sure who wants to buy cards and toys and chocolates and flowers early in January, but they have certainly been available.  

I've barely gotten things packed up this new year, so my heart and valentine collections aren't out yet. I am hoping that next week will all be back to normal. I do love hearts. I am not so crazy about pink except at this time of year. And I love the sentimental. I only want to see the pretty ones. 

Many of us remember decorating shoe boxes and collecting valentines at school. When I was in primary school I don't think there was a rule about giving valentines to everyone. So it was really a kind of popularity contest. I think I usually fell somewhere in between low and middle. I'm pretty sure everyone gets a valentine now. I don't know if they decorate boxes anymore.

There was a time when "Penny Dreadfuls" were popular. These were just what they sound like! They were also known as "Vinegar Valentines". They were cheap cards with impolite verses. A typical card might tell someone why she was destined to be an old maid. These were often sent anonymously and were popular from the 1830's up until the early twentieth century. There aren't as many of them around because the recipients often threw them away. I probably would have.

There really was a St Valentine. In fact, there was more than one. And there were lots of stories. He (or they) was martyred in the 3rd century. His feast day was on February 14 which coincided with the Roman festival of Lupercalia, which was one of those wild festivals that the early Church wanted to make disappear. He became the patron of love, romance, and marriage, instead of the popular Roman fertility celebrations.

Throughout the next several centuries, letters and poems were written to and by lovers and became known as valentines. 

There are many stories about them, but my favorite is about Esther Howland, known as the "Mother of the American Valentine". Esther belonged to a wealthy family in Massachusetts. Her father very successfully sold stationery and paper products. After Esther graduated from  Mount Holyoke Female Seminary in 1847, she received an elaborate English valentine from one of her father's business associates. As many of us are apt to do she said, " I can make that.". And she did. After ordering some paper lace and ribbons and stickers, she made 10 prototypes. Her brother took them and showed them to clients when he was getting orders. He came home with $5000.00 worth of orders and that began her business. She recruited her friends and they set up an assembly line on the third floor of the family home and began cutting and pasting. Her business just kept growing. She also had a cottage industry and dropped off supplies to women in the area and then would pick up the finished cards in a week. She operated her business for several years and sold it in 1881. She never married, even though she was surrounded by romance and lace.

Valentines have varied from plain to fancy. Esther's were known for paper hinges that made the lace stand out and little compartments and envelopes to hold a romantic token. The words were always on the inside rather than the front.

As time progressed there were fewer elaborate cards and more postcards. Don't forget to buy your Valentines before it is too late. After all, they've been in the stores for almost a month!